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Thoughts on SaaS messaging, credibility signals, and how to write copy that actually converts.

7 Ways To Give Your Content Personality

Plagiarism by any other (AI-generated) name is still plagiarism

September 29, 2023

You CAN’T copy and paste email strategy

September 13, 2023

“It’s not about you” is TERRIBLE marketing advice!

February 9, 2023

Too many CTA’s spoil the broth

January 25, 2023

Your SaaS customers want personality, not 'professional'

Marketers—stop caring about old people in supermarkets!